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UT Homecoming Parade Bolstered by Cumberland Avenue Merchant Participation 
UT Homecoming

The pedestrian bridge spanning over Cumberland Avenue offered a nice vantage point for the UT Homecoming Parade route held on Friday, Nov. 2, the, but the big crowds were huddled along sidewalks between 18th Street and E. Volunteer Boulevard.



It was all about celebrating the Vols, scoping out the recently redeveloped Cumberland Avenue, and fulfilling the hope of being in the right place at the right time to get a “pop up” prize.

UT Homecoming Parade

Those odds were pretty likely, thanks to the Cumberland Avenue Merchants Association members. UT fans had a chance at more than $3,000 worth of prizes, including:

Merchant  Donation 
 Jimmy John’s Sub Shop  Free subs, cups, koozies
 McDonald’s  Free drinks, sandwiches, meals
 Cell Phone Repair  Coupons for $15 off repair
 Brenz Pizza  Free Cinnabrenz cards
 Sunspot  Gift cards
 Copper Cellar  Gift cards
 University Liquors  Gift cards hats, shirts, koozies
 Knoxville Beverage/Univ. Liquors  Shirts, hats, sunglasses
 D&V Distributors/Univ. Liquors  Jack Daniels Football Helmet
 First Tennessee Bank  T-shirts, hand fans
 L-7 Vapors  Baseball caps
 Knoxville Museum of Art  T-shirts, museum information
 Three Rivers Rambler  T-shirts, magnets, information
 Emmaline’s  T-shirts

CAMA merchant distributing prizes

The parade route was adjusted in 2017 to include Cumberland Avenue after it was completely reopened following a $25 million streetscape project.

Pop Up Prize

The merchants along the corridor have been actively growing, even creating an initiative called CAMA Cares in which businesses pledge to clean along Cumberland Avenue 10-15 minutes daily.

The right apparel
Giving some parade viewers the proper apparel to wear.

Next month, CAMA will host Jack Neely from the Knoxville History Project to talk about Cumberland Avenue’s unique history. This event will take place at 3:00 PM on Wednesday, December 5th in the auditorium of the Knoxville Museum of Art; free parking is available on site.  

For more information on all Cumberland Avenue related topics, visit www.CumberlandConnect.com.  

CAMA Volunteers
CAMA merchant volunteers prepare to distribute "pop up" prizes at the UT Homecoming Parade.
Posted by kgibi On 08 November, 2018 at 4:33 PM