This holiday season don't forget to help promote Downtown Knoxville by participating in the Buy Downtown Knoxville Gift Card program.
The gift cards, which come in denominations ranging from $20 to $500, can be purchased and used by shoppers at any of the participating stores in downtown, including those in the Old City and Market Square.
The program was developed by the Central Business Improvement District (CBID) to help support downtown merchants.
30 downtown businesses have signed up to participate in the Downtown Knoxville Gift Card program and CBID hopes to expand.
The cards are also good at the Knoxville's Holiday on Ice rink.