Knox County Public Library is pleased to offer a new business reference database, Gale's Demographics Now, which will replace ReferenceUSA.

The Library made the decision to switch to Demographics Now because it provided more features at a substantially reduced cost. Demographics Now provides access to detailed U.S. demographic information including the 2010 Census data and information on 23 million businesses and 206 million consumers.

Demographics Now also features interactive mapping and reporting capabilities not available in ReferenceUSA.

The Library is offering three training sessions to help businesses become familiar with the new database. Sessions are available at the East Tennessee History Center, 601 S. Gay Street, from 2-5 p.m on June 13, July 25, and August 28.

Attendees will learn to use Demographics Now to:

Assess business viability Create sales leads and/or marketing mailing lists Analyze trends in a given population Find potential sponsors and donors to grow a nonprofit organization

"The Library is working hard to ensure that they have the absolute best and most cost effective resources available to our community," commented Knox County Mayor Tim Burchett. "Our business community has a lot available to it through the Library."

For more information on Demographics Now or other business reference services, please call 865-215-8700.

For more information about the Knox County Public Library please visit www.knoxcounty.org/library.